Important!!! (opinion piece)

I know on the outside it might look like something related only to a specific industry and may seem a little inconsequential to the rest of us. But we need to pay attention to this. This is the kind of stuff that not only changes how business is done but changes the rules of speech in this country. The consequences of this case will be felt all through the internet.

Aaron Wall speaks.

What we have here is a business that garnered a really bad reputation for the work they did and then became upset when word got around that they were no-goodnicks. Or at least that's what I understand (yes, I'm trying to make these "people" don't get the bright idea to sue me). Their company name was trashed in SEO and SEM forums all around the internet. One business owner in particular, ticked off by what they had done, founded TrafficPowerSucks.com. Pretty easy to see why this particular company was upset about that, but Best Buy, Circuit City and the rest have similiar sites set up in their honor and you don't see them go around suing people. You also have Mr. Wall, who mentioned how crappy their services were in a blog. Now he's being sued as well. By the way, the BBB even says to watch out for these people.

So, what we have is an issue of freedom of speech. Blogs are notorious for their opinions and at times mis-information. But you still have the larger issue of this company getting a bad reputation and instead of trying to remedy it and re-build they sue. The facts are there. But, if this company wins, as bloggers and site owners you will no longer have the right to trash stuff without fearing the wrath of deep-pocketed businesses. If you hate a movie and think its writing hints at the director having a pedophilic edge, you may be sued.

All I'm saying is that if this goes through, watch your ass. And this piece is a straight up opinion piece. These are my opinions.